Red Alert!!!!

Non-alcoholic beverages (and alcoholic for some) are part of our everyday lives. There’s usually not a day that goes by that we don’t drink anything at all. Whether it be soda, juice, water, tea, or coffee, we all at some point during our day consume some sort of beverage.

If you’re like me then you too are guilty of purchasing or ordering beverages while dining out based on its color. Kids often choose their drink of choice by this same measure. “I want the red juice. “ or “I want the blue juice.” Although we are visual beings and eat and drink with our eyes it’s important to know exactly what we are consuming.

Many popular beverage brands use artificial food dye to make their drinks look more appealing. Yes….sorry to be the bearer of bad news, but your favorite fruit punch or red soda might get its vibrant color from Red dye 40 - made from petroleum. Let that sink…..

Red dye 40 is one of the most commonly used additives in processed food and drinks. Potential side effects of Red dye 40 include: hyperactivity, irritability, fatigue, and migraines.

Take a closer look at nutrition labels when you’re out shopping and try to avoid all drinks that contain Red 40, Red 40 Lake, FD&C Red No. 40, and FD&C Red No. 40 Aluminum Lake. Instead, opt for drinks that contain natural food coloring from fruit and vegetable extracts.

You can always hit up Fruition Organics for all of your beverage needs. We don’t use all of that fake stuff over here :-)